B-to-C Events

San Diego Comic Con is one of the most popular events in the US, entertaining 130,000 people over a four day period. Fans flock to San Diego every year to immerse themselves in the worlds of their favorite shows, movies, and of course, comics. But how do these worlds get created? It's not just cast interviews and trailer debuts. Keep reading to see how our favorite activations from this year gave fans unforgettable experiences!

Insights on the importance of brand experiences that engage and excite

We speak to female marketing executives at major companies throughout the year about the campaigns they create to connect with b-to-c and b-to-b audiences. In our annual Women in Events special report out in August, however, we’re focusing once again on the women themselves—those hard-working, passionate marketers who bring events to life while balancing home […]

Beauty editors and influencers on June 14 explored Maison Lancôme Paris at the Academy Mansion in New York City, which was transformed into themed product suites for Lancôme’s newest lines of color, skincare and fragrance. The historical venue on the Upper East Side was all about hands-on “play” with the products, from fragrance ingredients to […]

The Ironman Triathalon is one of a series of long-distance triathlon races held all over the world.