B-to-C Events
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Partner ContentWhat Does the Future of Augmented Reality Look Like?
https://www.youtube.com/watch?time_continue=11&v=SWtDeeXtMZM
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B-to-C EventsNew England Coffee Brews up a B-to-B-to-C Sampling Tour
New England Coffee is celebrating 100 years in business with a yearlong Extraordinary People campaign that pays homage to its food service customers and consumers and raises awareness of the brand. A #YouAreExtraordinary engagement and sampling tour, which kicked off in March and serves as the cornerstone of the effort, so far has made 180 […]
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Partner ContentExperiential Marketing at #SDCC2016
San Diego Comic Con is one of the most popular events in the US, entertaining 130,000 people over a four day period. Fans flock to San Diego every year to immerse themselves in the worlds of their favorite shows, movies, and of course, comics. But how do these worlds get created? It's not just cast interviews and trailer debuts. Keep reading to see how our favorite activations from this year gave fans unforgettable experiences!
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Partner ContentWhy Live Events are Increasingly Important to Brands like Vodafone UK
Insights on the importance of brand experiences that engage and excite
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B-to-C EventsWomen in Events Talk Industry Challenges
We speak to female marketing executives at major companies throughout the year about the campaigns they create to connect with b-to-c and b-to-b audiences. In our annual Women in Events special report out in August, however, we’re focusing once again on the women themselves—those hard-working, passionate marketers who bring events to life while balancing home […]