B-to-C Events
People Pampers Readers to Promote Special Issue
People promoted its “World’s Most Beautiful Woman” issue by creating The People Make Me a Star Beauty Tour that pampered its female readers with a makeover and then put them on a mock cover of the magazine.
Verizon FiOS Takes Engagement to California Beaches
To increase awareness for its FiOS internet, phone and TV service, Verizon created the four-week (April 20-22) Speed of Life events that traveled to three beaches in Southern California with street team activations and mobile mapped projections.
Nestle Creates Interactive Fountain
On May 3, Nestle unveiled an interactive water fountain at The Grove, an upscale mall in Los Angeles, to promote the southern California launch of resource 100% natural spring water. Resource, which contains naturally occurring electrolytes, is sustainably sourced and comes in a 50 percent recycled plastic bottle.
EM Interview: History’s Mix
Experiential marketing plays a big role in what History vp Chris Meador does to promote the many shows he handles at the network. Last spring, for example, he put a Cajun food-themed “Taste of the Bayou” truck on the streets of Manhattan to drive tune-in for the second season of “Swamp People,” a series that...