B-to-C Events

Bose made its debut at the Bonnaroo Music and Arts Festival in June with a series of surprise and delight engagements that brought the event’s passionate music fans closer to their favorite artists. To promote its QC35 wireless headphones and SoundLink Mini mobile Bluetooth speakers, the brand activated a variety of pop-up activations that aimed […]

To celebrate the launch of Cat & Jack, its new clothing line for kids and babies, Target from July 23-24 transformed a vacant lot at Pier 6 in Brooklyn Bridge Park into a family-friendly pop-up playground. The event kicked off July 21 with an evening fashion show. But instead of a runway, the kid models—some […]

"Embracing Olympic Agenda 2020" examines specific IOC recommendations that we believe sponsors can align with and embrace, creating opportunities to enhance Olympic partnerships and drive business. Download this free report from GMR Marketing.

Today, events are a key element of any successful marketer’s strategy. Are yours up to par? Find out how you can drive results with solid event strategy in our new ebook, 7 Ways to Make Your Event More Strategic.  

We recently brought you a sneak preview of one of our Women in Events roundtable discussions where some of the industry’s top female executives talked about issues surrounding credibility, the glass ceiling, the lack of female leaders in business and the need for women to recognize their value in the workplace. (Catch the entire special […]