B-to-C Events
‘Human Meat Market’ Serves Resident Evil
Resident Evil is a household name in the gaming world, but in promoting the Oct. 2 release of the latest version, Resident Evil 6 “No Hope Left”, developer Capcom wanted to make sure a wider audience was introduced to “the dramatic horror experience of 2012.” So, Capcom activated a pop-up event designed to resemble a...
Warner Bros. Leads Family Pack Walk
Warner Bros. Consumer Products, Scooby Doo and Cesar Millan, of TV’s “The Dog Whisperer” fame, executed their second National Family Pack Walk, held on Sept. 29 in Washington, D.C. This year’s event was four times the size of last year’s inaugural pack walk and expanded nationally to reach more families. It attracted more than 10,000...
Square Enix Hits Comic-Con Bullseye
To promote the newest installment of the Tomb Raider video game franchise, and tap into the recent archery craze, publisher Square Enix and developer Crystal Dynamics deployed a 10-foot by 40-foot archery range at the 2012 New York Comic-Con from Oct. 11 to 14. The activation gives attendees an insider’s look at the art and...
Ocean Spray’s Bog is Back in Town
To educate consumers about the taste, health and heritage of its tiny tart fruit, Ocean Spray on Oct. 16 and 17 returned to New York City with the “Big Apple Bog,” a 1,500-square-foot cranberry bog set up in Rockefeller Center. Product sampling, demonstrations and interactive activities, in addition to three cranberry grower-owners decked out in...