B-to-C Events

B-to-C Events

January 28, 2010

Where Are They Now: Deborah Wahl Meyer

November/December 2006 Lexus Back then: Deborah Wahl Meyer vp-marketing was increasing Lexus’ national event portfolio from 31 to 53 events and broadcast and interactive were also becoming a focus which ultimately garnered Wahl Meyer the coveted title of captain of EM’s illustrious Dream Team.

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January 28, 2010

Where Are They Now: Diana Klug

February 2007 Boeing Back then: Director of marketing Diana Klug was proudly showing off Boeing’s high-tech interactive Customer Experience Center a 30 000-square-foot space where it can demo airplane interiors but more importantly connect with customers face-to-face in a customized environment that addresses their needs. The Center is flexible adaptable and offers various levels of...

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January 28, 2010

Where Are They Now: Chuck Yort

March 2007 Plantronics Back then: Chuck Yort vp/general manager was connecting with Plantronics’ channel partners via the Sound Coach the company’s first mobile marketing vehicle which was about to stage 165 event days by the end of this year. The 44-foot Cargo Mate trailer outfitted with six computer workstations and all the necessary peripherals was...

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January 28, 2010

Activation: The Home Depot Leverages NFL Via Community Efforts

In addition to in-store promotions and a presence in Miami surrounding Super Bowl XLI next month The Home Depot will focus much of the activation for its recently announced NFL deal on a community affairs program. Roger Adams cmo for The Home Depot told Buzz that the company plans to create a community service-focused program that...

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