B-to-C Events
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B-to-C EventsThe Brand-by-Brand Replay of MLB All-Star Fanfest 2016
It was 73 and sunny the day we traded in our sunglasses for a baseball cap and a tour of the Major League Baseball All-Star FanFest at the San Diego Convention Center...
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Partner ContentRMTC Custom Apparel
Rocky Mountain Tennis Center (RMTC) is a cutting-edge facility in Boulder County, providing a comprehensive tennis experience for players of all abilities and ages.
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Partner Content10 Keys to the Perfect Site Visit
Your venue may be the most important factor in the success of your event. The right venue influences audience acquisition, brand image, attendee experience, virtually every logistical decision, and, of course, your team’s ability to execute a perfect event. Getting a handle on strategic and logistical objectives is no small feat—but neither is scouting a venue. How do you assess the feasibility of a site on a short timeline?
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B-to-C EventsThe Changing Consumer Event Audience
Today’s consumers have a changing emotional context and marketers need to understand those changes in order to create relevant and successful events. In this episode of EM All Access, we dive into storytelling, how to design an experience that unfolds … and making events socially responsible.
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Partner ContentEVENT MARKETING INSIGHTS MAY COME DOWN TO THE FINEST DETAIL
We measured an event marketing program for a spirits brand of over 3000 events in several markets. Reporting on a program this large was challenging.