B-to-C Events

B-to-C Events

January 28, 2010

KIA Enlists Artists to Reach Consumers

To generate buzz for its Soul vehicle among consumers in their late teens and mid- to late-20s KIA created the KIA Soul Collective. An extension of the brand’s New Way to Roll campaign the Soul Collective program which wrapped November 8 invited consumers in 10 cities to enjoy four days of free music art and...

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January 28, 2010

Doubletree Helps Students Host Holiday Food Drives

Doubletree Hotels and the United Nations World Food Program have teamed up to motivate students to help fight hunger this holiday season by collecting food for local food banks in the United States and raising funds for hunger relief operations abroad.

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January 28, 2010

Welch’s Helps Kids Grow School Gardens

Welch’s the grape juice brand has partnered with Scholastic Parent & Child magazine in a Harvest Grants program to help 100 schools nationwide grow fruit and vegetable gardens. Their bounty will be the source of nutritious meals cooked at home or in school or donated to local food pantries.

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January 28, 2010

Stoli Affair Offers “Forbidden” Fruit

Premium Russian vodka brand Stolichnaya recently ended a 10-week multi-city Moskova Affair tour a brand experience developed to introduce sophisticated young urbanites and Stolichnaya distributors to its newest flavor—Stolichnaya Gala Applik.

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