B-to-C Events
LG Builds Skiers an Experience Chalet
Last weekend, LG Electronics unveiled the LG Chalet in Beaver Creek, CO, to expose hardcore ski fans to its home electronics and appliances at the Birds of Prey World Cup Ski event. The brand invited the 20,000 attendees of the event to visit its high-tech home on the slopes and immerse themselves in the LG...
NatGeo Preps NASCAR for ‘Doomsday’
To capture new audiences as well as get current viewers excited for the launch of season two of its hit series “Doomsday Preppers,” the National Geographic Channel activated an end of days-themed bunker experience at NASCAR races in Phoenix on Nov. 11, and Miami on Nov. 18.
Bulla Satisfies Aussie Homesickness
There's nothing like the taste of home, and Bulla Creamy Classics, the ice cream line of the 102-year-old Australian brand Bulla Dairy Foods, is reminding Aussies of that this holiday season with its new campaign, Bring ‘Em Home. Central to the campaign is a contest where Aussie expats, backpackers and the like can enter to...
Krug Champagne Hosts Luxury Week
Luxury champagne brand Krug Champagne, a division of Moet Hennessey, activated its second annual Krug House pop-up experience in New York City on Oct. 7. The brand rolled out a week-long high-end tribute to all that is luxury with programming that included a private dinner kickoff to name the winner of the Krug Lifetime Achievement...