B-to-C Events
How to Take Your Event On-Air and Online
Events can be the stuff of great stories, and rather than closing the book when it’s time to pack up and move on, some marketers are taking the next chapter online, on movie and TV screens and even onto JumboTrons where footage captured on-site continues to engage audiences. Following are four examples of events, from...
GMC Heads to Home & Garden and Boat Shows
GMC is back on tour promoting its vehicles and its Home Life experiential marketing platform at Home & Garden and Boat shows around the country. Its first stop this year was the Atlanta Boat Show, which took place in mid-January. Next up is Cleveland at the Great Big Home and Garden Show on Feb. 2....
Festival Inspires Duck Tape Mobile Tour
Coming off the success of a six-month, 11,000-mile tour that began in July 2012, Duck Tape will once again hit the road, relaunching the Duck Tape Rolls Across America tour this month. The tour, which packages the creative product interactions that happen at the yearly Avon Heritage Duct Tape Festival in Avon, OH, home of...
Walgreens Brings Fresh Foods to the Super Bowl
Walgreens will take its Up Market: Fresh mobile tour to Super Bowl Boulevard, the four-day experience leading up to the big game on Feb. 3 in New Orleans, where it will engage football fans with interactive games and a taste of its new fresh-made juices, smoothies, low-fat frozen yogurt and coffees. The stop is the...