B-to-C Events

LEGO’s Quest2Ninjago summer tour, based on its highly successful franchise Ninjago, wrapped on Sept. 10 with an “American Ninja Warrior”-style finale competition at Legoland in Carlsbad, CA. The finale was a culmination of top performing “ninjas” from a seven-market tour where LEGO fans could compete using their ninja skills in an action-packed course that activated […]

"eSports Marketing: Start with the Consumer" delivers original consumer research to help brands understand how to target, engage, and connect with eSports enthusiasts—those who play, those who watch, and those who do both.

Millennials are often characterized as the generation of adventurers and experience seekers. But according to new survey data, Baby Boomers share these traits, too, and their preferences for travel may very well influence how event marketers build event experiences and develop engagement strategies targeted to them. Conducted by international luxury travel network Virtuoso, the survey […]

The reality of our culture and marketplace today is that words are invented, re-interpreted, blacklisted, made taboo or spread like wildfire.

Because Millennials would rather spend money on experiences than on material purchases, they bring a lot of potential for driving attendance and profitability at live events. Learn how to plan your next event that draws in the Millennial audience.