B-to-C Events

New York Comic Con may not be as big as the original San Diego event, but it is still hugely popular and brings in thousands of attendees and tons of great marketing campaigns. See how Comedy Central, HBO, and Hulu brought their television shows to life at NYCC with pop ups, VR, and more!

Hansen’s Soda poured some sizzle into its Art of Originality ad campaign with Hansen’s House, where creative juices flowed as freely as the music, food and the brand’s all-natural beverages. Held on Aug. 12 at Mar Vista Art Department, a gathering space/gallery for Los Angeles’s creative community, the interactive experience offered guests a virtual reality […]

Post-event surveys may be a good way to show the effectiveness of an experiential marketing campaign but are not the only approach that should be considered.

Gamified voting experiences, a free outdoor concert and a strong influencer strategy helped AT&T score with soccer fans before, during and after the Major League Soccer (MLS) All-Star Game in San Jose, CA, on July 28. As an MLS partner and presenting sponsor of the All-Star Game, AT&T knew its presence had to be bold […]

Being a new employee, I recently had the opportunity to go to Hawaii to learn how the company works and understand what we are all about, amazing, right? Why haven't I had a job like this before? I found out about it months in advance and got very excited, even went out and bought some Hawaiian looking clothes! Being in Marketing, traveling isn't a regular option, which made me very envious of the technicians who regularly go to exotic places for major conferences.