B-to-C Events

B-to-C Events

April 30, 2018

Amex at Coachella: A VIP ‘Secret Garden’ and the Platinum House

Returning to Coachella for its fourth year, American Express created a signature destination for festivalgoers with new experiences and benefits to cardmembers both within the festival grounds and, for the second year, at the Parker Palm Springs hotel for two days. Offering respite from the hustle and bustle of what has become a defining cultural...

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April 27, 2018

Pandora and T-Mobile ‘Invade’ Coachella With an Instagrammable Oasis

In addition to killer performances and high fashion, the Coachella Valley Music and Arts Festival in Indio, CA, this year April 13-15 and April 20-22, spawns an array of notable parties and special events. For many, the T-Mobile Indio Invasion Powered by Pandora is at the top of that list. This year, in addition to...

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April 26, 2018

Eight Ways to Produce a Fan-Centric TV Show Experience

If event marketers have learned anything over the years it’s that people don’t just want to view an experience, they want to have a stake in it. So it’s only natural that as ad blockers grow more powerful and an increasing number of families become cord cutters, television networks and streaming services are turning to...

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