B-to-C Events

B-to-C Events

December 22, 2017

Charmin Invites Consumers to ‘Enjoy the Go’ Inside 14 Themed Restrooms

If there’s one thing New York City lacks, it’s clean restrooms—especially during the hectic holiday season. To fill that void and showcase its playful personality, Charmin is inviting the more than half a million people who make their way through Times Square during the holidays to “enjoy the go” in one of 14 themed restroom...

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December 21, 2017

It’s a Supersized Roundup: 12 Experiential Tour Programs from 2017

From Slurpee trucks to employee benefits on a big bus to “Paw Patrol” and barnyard family stuff, brands of every shape and size hit the road this year with a wide variety of experiential tour concepts, strategies and consumer targets. Some activated out of inventive and eye-catching tour vehicles. (Adult Swim may have given the Wienermobile a...

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December 20, 2017

Year in Review: Take a Spin Through EM’s Top 10 Stories of 2017

You clicked. You liked. You shared. You clicked all over again. Introducing EM’s 10 most-read stories of 2017 in all their enduring glory. As the year comes to a close and we anticipate what 2018 has in store for the industry, we take a look back at the winning programs and standout strategies that will inspire us...

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December 19, 2017

Last-Minute Gift Guide for the Event Marketer Who Has It All

Event marketers have seen it all and tried it all. They’ve launched product. They’ve tested the latest gadgets and goggles. They’ve got the devices and the best apps. So, if you’re looking for that perfect, last-minute gift for these folks this holiday season, EM’s got you covered. Take a spin through our colorful picks below...

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