B-to-C Events
NVIDIA Hosts ‘Call of Duty’ College Tournament
To engage its college-age target market and at the same time highlight the relevancy of computer science and graphics development in video game creation, NVIDIA, a leader in visual computing technologies, launched a tournament for rival universities featuring Activision’s Call of Duty: Black Ops II. The brand’s GeForce GTX graphics processor serves as the game’s...
New Shellback Rum Sends Hut on the Road
A new rum is on the scene in the U.S. and is turning to experiential to rise above the noise in the crowded premium liquor market. Shellback Rum is introducing itself to the world with the interactive Shellback Rum Hut, and is hitting venues and events all over the country with the experience throughout 2013.
Pop-Ups add Sparkle to Beck’s Sapphire Launch
Beck's, the German beer brand owned by Anheuser-Busch, on January 29 held a pop-up event in New York City to support the launch of Sapphire, a new premium beer. The event, which took place at Open House Gallery, in the city's SoHo area, is part of an integrated campaign that includes advertising on this year's...
Off the Beaten Path: New York City Venues
In the U.S., New York City sees more experiential action than any other market, and globally it’s one of the top choices for