B-to-C Events

If you simply search “marketing trailers” within Google, you’ll come up with over 350,000 results. Within the results, you can see anything from a DIY trailer to a custom-built trailer, significantly ranging in quality and price. So, what are the key differences in custom-built experiential trailers and how can the pricing be so wide spread? Continue to read this post from the viewpoint of APEX, a leading custom builder of high-quality marketing and promotional trailers. We’ll review 5 Key Differences in Custom-Built Experiential and B2B Trailers to demonstrate why APEX trailers are an investment that offers peace of mind that your trailer will be on the road meeting the goals and will have minimal downtime. Let’s take a look! 

Discover the latest and best in event technology for your 2017

Our coverage of CES 2017 continues with more trend spotting and highlights from booths on the show floor. What we’re seeing a lot of: translucent screens with moving graphics that keep the overall flow of the footprints open, large-scale video displays, bright color, natural features (grasses and woods) and analog elements to balance the sleek […]

It’s that time of year… the experiential marketing industry’s annual pulse check—the 50th International CES in Las Vegas, taking place this week Jan. 5-8. EM is on the ground working the halls and venues to uncover the best exhibit builds and brand experiences. It’s no easy task summing up one full day at the show, […]

Every Olympics seems to have its fair share of controversy and this summer’s Games in Rio was no different. From the country’s political climate and its economic woes, to the pollution and the Zika virus, for some fans, athletes and sponsors, it was reason enough to stay home, pass on participating and scale back. Others, […]