B-to-C Events

Manual event surveys have a tendency to yield polarized or inaccurate results. What can companies do? Take a look at how we incorporated emotion recognition technology at one event to improve post-event analysis in a substantial way.

Sports fans are some of the most passionate consumers in the world and as sports sponsorships continue to evolve, brands are searching for new ways to bring meaningful experiences to the fervent demographic. Not only do modern brands need to illustrate genuine devotion to the teams and leagues they sponsor, they’re also expected to offer […]

Zappos is taking its online retail brand offline and on the road for the first time with a “Friends with Benefits Road Show,” a cross-country road trip targeting cities with a bright and high-tech retail experience. The tour kicked off Jan. 27-29 in Austin at 1327 South Congress. The plan is to hit one city […]

Always striving to clearly distinguish itself from the blur of its competitors during the annual spring Upfront season, Comcast has turned to Broadstreet as its strategic partner over the last several years to deliver an exceptional brand-based experience to media buyers and advertisers.

Like everyone else, you’ve probably been hounded with dozens of Valentine’s Day promotion emails. Other brands have opted for more creative techniques to engage with their consumers. From Snapchat announcements to pop-up shops, here’s how brands showed their love for their consumers this Valentine’s Day.