B-to-C Events

Heineken kicked off 2017 with some tasty news. Its Heineken Light brand in February replaced Amstel Light as the official beer of the South Beach Wine & Food Festival’s iconic Burger Bash, and later this year Heineken will eliminate its iconic dome at Outside Lands music festival. Pattie Falch, director of sponsorships and events at […]

It’s a question that has plagued event marketers for decades: what happens behind the scenes in the companies you work with to pitch your product or service?

So, how important is partnership in a face-to-face marketing program?

Experience Marketing Leader Announces Key New Hires SAN FRANCISCO, Calif. – January 10, 2017 – Kenwood Experiences (“Kenwood”), an award-winning experiential marketing agency in San Francisco, CA, has hired two new team members to help fuel the company’s recent innovations and growth.

Investing in yourself and your team is always a wise decision in my book. As I reflect on the last year and look to the year ahead, growth has been a consistent thread throughout. I’ve outlined some of the high points of last year and our direction moving into the New Year.