B-to-C Events
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B-to-C EventsSXSW 2017 Part Two: Five More Must-See Activations
We continue our coverage of SXSW 2017 with a look at another handful of killer activation ideas that got our wheels spinning. We’ve continued to see high-tech, hands-on interactives, bold branding and a whole lot of drink tickets and open bars to keep attendees lingering. Don’t miss our full report in the April edition of Event […]
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B-to-C EventsWhy Big Brands are Banking on College Campus Ambassadors
College students are a desirable demographic for marketers who each fall pack up their samples and head to dormitories, quads and student centers around the country.
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Partner ContentBeyond Commercials: A Smarter Way to Make an Impact at Football’s Big Game
It's been over a month since "The Big Game." Check out
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Partner ContentQuestions You Need to Ask Your Food Truck Builder
When you are ready to begin exploring potential food or sampling truck builders, it’s important to have a plan in place to gather the most helpful information, which is why this post of Questions You Need to Ask Your Food Truck Builder will be helpful for you. Many factors come into play when investing in such a large business decision, and you need to feel comfortable with your builder, as you’ll be working closely together for the next several months, and beyond. Let’s check out Questions You Need to Ask Your Food Truck Builder.
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B-to-C EventsSXSW 2017 Part One: Five Can’t-Miss Activations
It’s mid-March in Austin, and that can only mean one thing: the South By Southwest festivals and conferences are back (this year March 10-19), bringing insights on the interactive, film and music industries to the Lone Star State. EM is on the ground scouting out unique activations, taking notes on brand takeovers and eating our weight […]