B-to-C Events
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B-to-C EventsBacardi and Major Lazer Partner in Caribbean Sound of Rum Music Initiative
Bacardi on Memorial Day weekend kicked off a one-year partnership with EDM trio Major Lazer that unites each of them in the island vibe tied to their roots. Called “Sound of Rum,” the collaboration will take many forms. Major Lazer producer and dj Jillionaire serves as the brand’s Minister of Rum. Bacardi, which in May […]
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Partner ContentThe Vertiv Trade Show Progam: an End-to-End Solution
When the new Vertiv brand was unveiled to customers, it was
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Partner ContentMLB Team Embraces Food Trucks at Stadium
MLB teams are bringing food trucks to round out the visitors' ballpark experience. The traditional ballpark food doesn't stop at hot dogs and nachos. Check out the latest trend on stadiums and food trucks!
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B-to-C EventsPerrier Lunch Breaks Serve Up Daytime Dance Parties
The premium water brand invites consumers to experience the ‘stylish, eccentric side’ of its personality Perrier has uncapped a lunchtime event series that once again gets people off their duffs and onto the dance floor as it serves up a taste of the bubbly French mineral water brand. The multi-city series relaunched with the […]
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B-to-C EventsSPAM Sizzles with a Fair and Festival Tiny House Tour
SPAM this summer is traveling to fairs and festivals with a Tiny House of Sizzle Tour that combines the sound, smell, taste and sizzle of SPAM frying in the pan with the tiny house trend that is popping up at event marketing activations. At its first stop, the 9th Avenue International Food Festival in New […]