B-to-C Events
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Partner ContentSan Diego Comic Con 2017 Experiential Marketing
Check out our favorite experiential marketing campaigns from SDCC 2017 featuring Stranger Things, Blade Runner 2019, The Tick, and Outlander!
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Partner ContentKen’s Simply Vinaigrette!
One month into our newest experiential sampling tour and the early
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B-to-C EventsCharmin’s Van-GO Offers a Flushing Spin on the On-Demand Service Trend
New Yorkers know it’s not always easy to find a (clean) public bathroom, so Charmin, famous for its potty programs that pop-up when and where consumers need them most, capitalized on the on-demand delivery trend with… you guessed it… an on-demand bathroom. Two Charmin Van-GO branded converted box trucks traveled to high-traffic areas in Manhattan […]
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B-to-B EventsPurchasing Power Engages Clients with its First Experiential Tour
Purchasing Power, a voluntary employee benefit brand, for the first time leveraged experiential marketing with a mobile tour to engage clients and customers using its purchase program and financial support services as well as prospective clients. The tour traveled in a “Fueling Financial Wellness @ Work”-themed 45-foot branded coach, launching May 31 at Purchasing Power […]
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Partner ContentApproach for Trade Shows: 5 Key Steps
When you are relatively new to a pre-existing events team or program, it can be overwhelming to get a handle on all the different number of trade shows, show acronyms, venues, assets, internal and external partners, products, brands and sales professionals. Taking a “program approach” and organizing your shows and assets into tiers can help you stay focused, concentrate on your objectives, control spending and will probably help your peace of mind.