B-to-C Events

B-to-C Events

October 9, 2017

Essential Tips, Trends and Takeaways From the Event Safety Summit

You don’t have to be an event professional to recognize that there has never been a more critical time to implement and adhere to a set of event safety and security protocols as there is today. In light of incidents like the recent Las Vegas attack, the deadliest mass shooting in U.S. history, we take...

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October 6, 2017

Photo Tour: FX Revives 1980s L.A. for the Launch of ‘Snowfall’

To promote its new series Snowfall,” FX Networks created a launch event that generated excitement for the first season of the show without promoting its sensitive subject matter—the crack epidemic that hit Los Angeles in 1983. To do that, the activation focused on the rich tapestry of cultures represented in the show—from the drug dealers...

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