B-to-C Events

In the absence of in-person series premiere events during the pandemic, experiential marketers have turned to elaborate mailer kits as a tactic to engage viewers, spread awareness and build buzz on social media. But not all kits are created equal. Indeed, after living under COVID-19 restrictions for nearly a year and a half, consumers’ expectations […]

Experiential marketers have stepped up their swag game during the pandemic as a way to engage consumers in their homes and increase awareness of brands’ products and services. And in the entertainment space in particular, marketers have tapped influencers to build buzz around series and films by mailing elaborate kits for them to unbox and […]

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Shelley Hodgkinson, senior director-event solutions at Walmart, described the “new budget” her team is preparing to build in EM’s webinar, Mastering Event […]

Brick-and-mortar retail stores took a serious hit during the pandemic as consumers turned to online shopping as a preferred—and safer—alternative. But as vaccinations continue to roll out and consumers become more comfortable with the idea of in-person shopping, savvy brands are embracing experiential retail as a way to entice customers back into their footprints, and […]

He lives in a pineapple under the sea, but for three days in February, you could catch beloved cartoon character SpongeBob SquarePants at the Rose Bowl in Pasadena, CA. Ahead of the premiere of “The SpongeBob Movie: Sponge on the Run” on Paramount+ (Paramount Plus), the streaming service executed an Under the Sea Road Trip […]