B-to-B Events
-
Trade ShowsTech Trends from CES 2023: Metaverse Showrooms, Robots and Simulators
CES is a hot bed of consumer technology, of course. But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. This year’s show, Jan. 5-8, produced a range of high-tech booth engagements designed to create a little drama on the ground IRL and then drive attendees into virtual […]
-
B-to-C EventsMonthly Pulse Survey Results: Data on the State of Work in Experiential
Event Marketer's all-new monthly Industry Pulse Survey fielded responses from the experiential marketing community in February on the "State of Work."
-
B-to-B EventsCES 2023 Recap: 18 Brand Experiences from Across the Show Floor
More than 115,000 people touched down in Las Vegas for CES 2023, Jan. 5-8, the show’s official full return to in-person since 2019 following last year’s near cancellation due to the COVID-19 Omicron variant. A healthy population of exhibitors touched down, too. This year’s show featured over 3,200 exhibitors and nearly 2.2 million net square […]
-
B-to-C EventsAgenda Unveiled: The 2023 Experiential Marketing Summit in Las Vegas
The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next.
-
Trade ShowsGaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths
The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. 5-8, making it one of the largest auto shows in the world. What’s more, automotive and mobility innovations extended beyond the West Hall as concept cars, […]