B-to-B Events

First-time CES exhibitor Scout Motors made its announcements under the theme, “The right balance of touch, tech and connection brings people together.” It’s a message we’re seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering […]

Ever wonder what the head of marketing and communications for Panasonic North America and a Czarnowski vp of accounts have to say about CES, experiential marketing, and emojis? 🎤✨ We found out through 29 rapid-fire questions asked during a walkabout of the brand’s booth at CES 2025. The result? A behind-the-scenes look that’s part insight, […]

Easy to use. Simple to set up. Deep data and analytics. We grabbed a few minutes on our Marketing Innovators Stage at CES 2025 to learn more about new event management tool XtendLive. We also talked digital events, the changing digital+live landscape, and tech trends impacting the evolution of event tech. More from CES 2025: […]

A one-size-fits-all approach to a brand experience just doesn’t cut it anymore. Let’s discuss how putting audience psychology and behaviors at the forefront, enhanced by powerful tools like Artificial Intelligence (AI), can help marketers tailor engagements to how people think, feel, and act in real-time. And what that can do to create an experience that […]

C Space at CES is a series of panel discussions featuring marketing, advertising and media executives who tackle topics like AI, data, personalization, content creation and creator-led marketing. Following are insights and strategies shared by six brand-side CMOs during the first official day of CES…