B-to-B Events
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B-to-B EventsB-to-B Dream Team 2025: Meet Valerie Strehle
When an event organization operates under the code name GSD, or Get Shit Done, you know it has some serious momentum behind it.
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B-to-B EventsNine Ways to Make First-time Conference Attendees Feel at Home
Executives from Cisco, Salesforce, Dell, Webflow and Workiva share their top tips for rolling out the welcome wagon.
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B-to-B EventsFive Insights on Designing Impactful Keynote Programs from Panasonic at CES 2025
In a dark ballroom at The Venetian Expo in Las Vegas, a spark of light streams across the screens. The host, actor Anthony Mackie, approaches center stage and holds up an item: “Panasonic’s story began over a century ago with this—the double socket. This is the spark that ignited decades of innovation and passion, comfort […]
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Trade ShowsAs Trade Shows Embrace Influencers, Exhibitors are Leveling up Engagement
It wasn’t too long ago that social media influencers weren’t even considered media at trade shows and had a hard time getting press passes. Now its crucial to connect influencers and exhibitors, and the National Hardware Show, taking place March 18-19 in Las Vegas, is doing exactly that with its new NHS Influencer Summit. Building […]
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Trade ShowsBeyond the Booth: How Exhibitors Can Leverage Restroom Real Estate
“Last night was… not exactly legal,” read a sticker placed on the mirrors in bathrooms at the Mandalay Bay Convention Center during SuperZoo 2024. Trippy images from a wild night on the town, such as dogs getting chased by a police car down the Las Vegas Strip along with portraits of the team members as […]