B-to-B Events

Duolingo has produced its digital Duocon forum since 2019, but virtual events have seen a major overhaul since pre-pandemic times. These days, presentations are shorter, avenues for audience interaction are robust, and content is visually striking. So on Sept. 16, we tuned in to Duocon 2025 to find out how the brand (and pop culture […]

Even amid today’s economic uncertainty and geopolitical tensions, corporate travel continues to be viewed as an essential business tactic. In fact, the Global Business Travel Association’s (GBTA) 2025 Business Travel Index Outlook revealed that 86 percent of professionals consider their trips worthwhile, and 80 percent say they’re traveling for work as much or more than […]

Delivering compelling, high-touch experiences within the highly regulated health care industry is a tall order, but Joost Bijsterveld has been rising to the occasion for the last 25 years.

How do you explain hundreds of robotics products to thousands of global attendees with fluency, clarity and a human touch? At Automatica 2025, ABB and experiential marketing agency 2Heads answered that question with ABBigail, an AI-powered metahuman who served as the company’s technical expert, digital host and brand storyteller. ABB, a global leader in robotics […]

Vision Expo West returned to The Venetian Convention Center & Expo in Las Vegas, Sept. 17-19, for the final time before Vision Expo becomes one annual event starting in Orlando, Florida, in 2026. Organized by the Vision Council and RX, this show always shines with style and bold design choices, along with advances in lens […]