B-to-B Events

B-to-B Events

May 15, 2018

EMS 2018: What You Missed On Day One

Aaaaaand we’re off! The 2018 Experiential Marketing Summit (May 14-16) kicked off Monday in San Francisco. And whether you’re a first timer or an EMS pro, there’s plenty new to experience this year. For the first time in its history, EMS sessions, events and workshops took place across not one, but two venues—the Marriott Marquis...

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May 14, 2018

Winners List Unveiled: Results From the 2018 Ex Awards

The world’s largest recognition program for experiential marketing Congratulations to the winners of the 2018 Ex Awards across all 24 categories, spanning every type of brand experience. Winners were announced live during a dinner gala often referred to as the event industry’s own “Golden Globes,” held on the first evening of the Experiential Marketing Summit, May 14, at...

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May 9, 2018

Road to Coachella: BMW i Sends 15 Influencers on a Content Creation Journey

Riding on the heels of its successful Road to Coachella campaign in 2017, BMW i put its show on the road once again this year to drive awareness of its i Series electric and hybrid vehicles, reach new audiences and engage the creative, passionate (and eco-friendly) demographic Coachella tends to attract. The brand’s presence reached...

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May 8, 2018

Event Safety: Three Tips for Securing a Safe Structure

Live events have a lot of moving parts, making it easy to get caught up in planning logistics and experience building without prioritizing one of the most critical components of any event: safety. That’s where the Event Safety Alliance comes in. The organization is dedicated to promoting “life safety first” in event production and execution,...

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