B-to-B Events
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B-to-B EventsWhat Each Generation Really Wants from B-to-B Events—And What the Data Says
With b-to-b audiences now comprising four generations of attendees (or five, depending on who you ask), conference organizers have their work cut out.
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B-to-B EventsSteal-worthy C-Suite Event Ideas from the Super Bowl LX Innovation Summit
Sporting tentpoles like the Super Bowl are at their core a platform for consumer engagement. But the Bay Area Host Committee (BAHC) and the NFL saw an opportunity to engage key stakeholders
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B-to-C EventsSuper Bowl LX: 16 Brand Activations That Took Over San Francisco’s Piers and Hot Spots
Walking around San Francisco ahead of Super Bowl LX, you wouldn’t have known the Bay Area was hosting the NFL’s championship game that saw the Seattle Seahawks win over the New England Patriots on Feb. 8.
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B-to-B Events10 Minutes With… Todd Fairbairn, Head of Marketing and Brand at Emotiv Mobility
“The future is not just what gets imagined. It is what can be built, powered, and scaled,” was the message of Emotiv Mobility, a logistics and manufacturing services provider specializing in sustainable transportation and supply chain integration, at CES 2026. The brand made its official debut at the global event with a 4,000-square-foot exhibit—its first […]
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Trade ShowsThrowback: Six Trade Show Exhibit Trends from 2016
Have you dug up your 2016 photos yet? Trade shows were booming, the next generation to be catered to was millennials, the Electronic Entertainment Expo was still around, VR headsets were all the rage, and Pokémon Go was expected to take augmented reality mainstream. Some things, however, were still relatively the same as they are […]