B-to-B Events

Two weeks before the highly-anticipated in-person return of CES. Jan. 5-7, a wave of major players began backing out of their in-person presence at the show, citing concerns around the Omicron variant. Amazon, Meta, T-Mobile, Twitter and Google were some of the first to pull out, with T-Mobile stating that, “While we are confident that […]

Presenting 150 experiential marketing case studies of excellence After everything the industry has been through, it was more important than ever to celebrate the incredible achievements (and yes, pivots) made by event marketers in the wake of the pandemic. So we built a supersized recognition issue featuring our top two awards programs—the Ex Awards and […]

Picture last year at this time: the ambiguity around the rollout of the vaccine, the experiential programs easing into singular markets, the longing for personal connection beyond a Zoom call. Indeed, as we rang in 2021, uncertainty loomed. But what has unfolded across this industry over the last 12 months is nothing short of remarkable.  […]

The last 21 months have proven that the challenges women in the event marketing industry face are unique and constantly evolving. In the latest “Women in the Workplace” report, Leanin.org and McKinsey & Company reflect on the burnout catching up to women in corporate America. The survey revealed that 42 percent of women say they […]

After nearly 18 months, the industry gathers in-person to gain insights into a new chapter of events Cautious optimism. A new lease on data. Technology as an equalizer. Smaller and regional. These were among the key themes that emerged during the 19th annual Experiential Marketing Summit, Oct. 5-7, at McCormick Place in Chicago. The “family […]