Articles
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Articles
Event Programs: Canon Uses U.S. Open To Showcase New Technology
Canon plans to give New Yorkers a first-hand look at the new Face Detection Technology available on its PowerShot digital camera during the U.S. Open tennis tournament this year.
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Articles
Integrated Marketing: Panasonic Invites Families To Live in High Definition
Television has always brought families together but Panasonic has a hunch that its HD products can do more than just draw slack-jawed sofa potatoes into the living room.
According to a Panasonic-sponsored Harris Interactive survey 63 percent of parents would spend more money on technology if it increased family time. To test the theory (and to get its products in the hands of consumers before the TV industry switches from analog to HD in 2009) the electronics brand is launching its Living in High Definition program. -
Articles
Event Programs: Meow Mix Connects With Pet Owners Through Acatemy
Del Monte’s Meow Mix is giving pet parents a chance to embrace their inner feline with the Meow Mix Acatemy an event program featuring a variety of cat experts—including feline behaviorists therapists veterinarians and pet psychics.
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Articles
Canon’s Contests Connect Fans And Photographers
Canon’s Contests Connect Fans And Photographers
Canon announced in September that it will continue to be the official camera category sponsor of the NFL until 2010 making it the leagues longest-running sponsor. To give its new contract some juice the brand is expanding on two contests that give amateur shutterbugs a chance to shoot with the pros.



