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Allstate is expanding its involvement in NASCAR’s Drive for Diversity effort. This is its third year supporting the program which seeks to develop minority and female drivers and crew members.  and this time around it plans to leverage its other NASCAR activities to support it.
 
Among the changes to the program? Allstate is sponsoring driver Jesus Hernandez in all seven of his NASCAR Grand National Division races. The Allstate No. 4 Ginn Racing Chevrolet debuted at the NGND East Series at Stafford Motor Speedway in Stafford Springs CT on June 8.
 

Retailer L.L. Bean is taking the brand experience outside of its stores with plans to develop a 700-acre outdoor adventure center in Freeport ME about a mile from its flagship store. The company acknowledged preliminary plans after the Portland Press Herald obtained a confidential document to hotel development companies describing the project.
 
Plans call for a national recreation destination where visitors can hike bike fish or go kayaking as well as enjoy a meal and stay the night experiencing the L.L. Bean brand and its product offerings in an authentic setting.
 

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After more than a year of legal wrangling MasterCard announced on June 21 that it will take a $90 million payout and walk away from its fight to win sponsorship rights for the 2010 and 2014 World Cup tournaments.
 

Telecommunications equipment manufacturer Tellabs entertained and engaged when it brought together some of the newest interactive technologies with the popular Nintendo Wii to draw attendees to its booth at this year’s NXTcomm in Chicago. NXTcomm which took place June 18-21 joins information and communications technology suppliers with communication and entertainment companies.