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Trending: Event Strategy Insights
Learn the key insights and recommendations from the first edition of the Opus and Event Marketer Event Strategy Insights & Benchmarks Study, the first-ever quantitative analysis of the power of event marketing strategy.Video: Five Tips for Marketing to Millennials
Partner Content: Millennials are not all about selfie sticks and lumberjack facial hair. Respect what they care about, and respect them, too. Here, five tips you need to know to reach that younger target audience. For more, check out this essential guide.
Prediction 2018: Virtual Reality Becomes a Valuable Commodity for Event Industry
Last year, virtual reality technology got both a reboot and an upgrade from its ’80s incarnation. Incredible tech advances boosted VR’s second homecoming, including the Oculus (which actually started as a Kickstarter project before being acquired by Facebook). But this renewal was truly powered by major digital players like Apple, Google, Microsoft, Facebook, and Samsung...