Author archive for Sonia Andresson-Nolasco
Brands Are Combining Budgets
Choosing the right crowd to hang out with is as crucial in marketing as it was in high school. Co-marketing is making more and more sense to a lot of companies with pinched budgets and a desire to reach a wider audience. What’s behind all this kumbaya? It could be the dragging economy that is...
Marketing to Hispanics is Still a Winner
Debates on immigration and assimilation certainly won’t be fading any time soon. But while politicians fight it out the fact remains that the growing Hispanic populations have increasing buying power. And companies are making sure to reach out to these markets. The question is: What’s the best strategy? The answer: Keep it real—as in authentic....
Building Brand Affinity
A perfect getaway for most of us means sandy beaches and warm weather but for hockey players the ideal setting is frozen ponds and bitter cold temperatures. Canadian beer maker Labatt Blue has tapped into hockey players’—one of its core markets—passion for the game and beer by taking over an entire town in wintry...
Getting Employees Pumped About Internal Events
Enthusiastic employees are integral to the success of internal and proprietary b-to-b events. And it’s up to the event team to get them stoked. Here tips for building the excitement. Keep the branding consistent. Most folks remember faces but not names. So giving an event a face—or an image—can have a greater impact emotionally. For...