Sandra O’Loughlin, Author at Event Marketer - Page 31 of 117

Author archive for Sandra O’Loughlin

May 6, 2016

Boohoo.com Connects Offline with Festival-Inspired Pop-Up

Boohoo.com, one of the largest online fashion sites in the U.K., for two weeks in April brought its digital shopping experience to life in a music festival-inspired pop-up store in the trendy Westwood area of Los Angeles. The interactive shop, located next to the UCLA campus and within close range of its target female college...

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April 25, 2016

Bud Flaunts its Tech Savvy with Immersive Reality

Budweiser Beer Garage at South By Southwest Interactive Goes 4D People don’t usually associate Budweiser with the world of high-tech. More often, images of cool guys, hot girls and adorable puppies and Clydesdales come to mind. But the Budweiser Beer Garage at South By Southwest Interactive changed all that for attendees who stopped by the...

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April 22, 2016

Four Lessons From Women in Sports Marketing

In business, politics and yes, even sports, women have proven they can play with the big boys. They have the know-how and the technical skills to run companies. They race cars and coach athletic teams. Heck, a woman may even run the country some day soon. And, when it comes to sports marketing and sponsorship...

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April 20, 2016

Three Ways VR Revved Up NetApp Attendees

Virtual reality isn’t just for consumer activations. More and more companies are incorporating VR into their b-to-b conferences and events as a way to engage attendees and deepen their connection to content. NetApp, a data management company specializing in cloud and flash technology, used VR to create a fresh experience around Formula 1 racing for...

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April 7, 2016

What’s Driving Honda’s Thriving Music Strategy

Honda on March 22 announced at a “Race Cars and Rock Stars” press event at the New York Auto Show that Demi Lovato and Nick Jonas will headline its 2016 Honda Civic Tour. At each stop on the 37-city tour, one ticket holder and a guest will receive a backstage VIP experience, including an arena...

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