Author archive for Sandra O’Loughlin
Inside Perrier’s Daytime Dance Party in NYC
It was a cold, dreary February day in New York City but inside the Marquee nightclub, downtown on 10th Ave., you’d never know that. And from the glow sticks flashing in the darkened space and the dj’s sounds pumping through the air, you’d never know that it was mid-afternoon on a workday, either. Flavorpill Presents:...
Boohoo.com Connects Offline with Festival-Inspired Pop-Up
Boohoo.com, one of the largest online fashion sites in the U.K., for two weeks in April brought its digital shopping experience to life in a music festival-inspired pop-up store in the trendy Westwood area of Los Angeles. The interactive shop, located next to the UCLA campus and within close range of its target female college...
Bud Flaunts its Tech Savvy with Immersive Reality
Budweiser Beer Garage at South By Southwest Interactive Goes 4D People don’t usually associate Budweiser with the world of high-tech. More often, images of cool guys, hot girls and adorable puppies and Clydesdales come to mind. But the Budweiser Beer Garage at South By Southwest Interactive changed all that for attendees who stopped by the...
Four Lessons From Women in Sports Marketing
In business, politics and yes, even sports, women have proven they can play with the big boys. They have the know-how and the technical skills to run companies. They race cars and coach athletic teams. Heck, a woman may even run the country some day soon. And, when it comes to sports marketing and sponsorship...