Sandra O’Loughlin, Author at Event Marketer - Page 31 of 113

Author archive for Sandra O’Loughlin

January 5, 2016

Q&A: Inside the Oracle Brand with Francisco Delgadillo

Francisco Delgadillo, vp and executive creative director at Oracle, knows a thing or two about branding. He began his career as an intern at Adobe where he worked on in-application features and marketing for Adobe Illustrator 6.0, then served as founding art director of The San Jose Mercury News’ Nuevo Mondo weekly. At Oracle, he...

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December 16, 2015

GitHub Universe Adds a Tactile Vibe to its User Conference

When it comes to technology conferences, with their thousands of attendees, hundreds of sessions and A-list entertainment, the mantra is usually go big or go home. But smaller tech conferences, like GitHub Universe, which took place for the first time over two days this fall in San Francisco, are growing in number. GitHub, the software...

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December 8, 2015

Ford’s College Ambassador Challenge Picks up Steam

The Ford College Ambassador Challenge, which wrapped in November and is in the voting phase to determine the winning team, this year saw a big uptick in applications from students who wanted to participate. Why? The chance to snag $500 and a trip to Ford’s Dearborn, MI, headquarters for a networking session with Ford executives...

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December 1, 2015

Delta Fires Up Campus Tailgate Events with the Celebration Grill

Delta Air Lines has landed at five universities this fall with its Delta Celebration Grill, where it is cooking up burgers, handing out branded premiums, offering social media photo sharing ops and adding members to its SkyMiles loyalty program. The aviation-themed grill is the handiwork of more than 60 Delta TechOps employees from seven departments...

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November 27, 2015

Modelo Taps Into Beer Drinkers’ Creative Side

Modelo Especial is a beer brand that takes its glassware pretty seriously. For the past three years, the Mexican brew, which dates back to 1925 and is now owned by Constellation Brands, has partnered with artists to create glassware that reflects its heritage of craftsmanship and artisanal qualities. This fall it took the effort up...

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