Sandra O’Loughlin, Author at Event Marketer - Page 26 of 117

Author archive for Sandra O’Loughlin

August 30, 2016

An Experience Center: Lincoln Adopts an Off-the-Lot Strategy

As part of a reinvention strategy to change consumer perception about its brand and its cars, Lincoln has activated the Lincoln Experience Center, a next-generation automobile showroom that opened this summer at upscale Fashion Island in Newport Beach, CA. The 5,200-square-foot space invites consumers to relax in the lounge with a beverage in a no-sales-pressure,...

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August 17, 2016

Cars Meet Culture at New York City’s Cadillac House

Cadillac’s new digs in New York City’s SoHo neighborhood are more than global headquarters for the former Detroit-based automaker. The trendy Hudson Street address is also the site for Cadillac House, a brand experience located on the ground floor of the building designed to connect with younger consumers through fashion, art and culture without the...

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August 11, 2016

How Square Enix Stood Out (By Staying in) at E3

Among the sea of booths at E3 2016, the Electronic Entertainment Expo that took place June 14-16 in Los Angeles, one exhibit stood out for its open format and immersive experiences: Square Enix. The Japanese-based global publisher and developer of entertainment and video games showcased its broad range of titles under the Square Enix umbrella...

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August 5, 2016

More Exclusive Insights: Women in Events

We recently brought you a sneak preview of one of our Women in Events roundtable discussions where some of the industry’s top female executives talked about issues surrounding credibility, the glass ceiling, the lack of female leaders in business and the need for women to recognize their value in the workplace. (Catch the entire special...

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August 4, 2016

Q&A: American Express on Data Collection at the US Open

Data collection is a big deal at American Express, which in May received Event Marketer’s prestigious Grand Ex Award for its US Open Tennis sponsorship activation (and earned the distinction of being the only recipient, along with agency of record Momentum Worldwide, to win the Grand Ex twice). The company also is a champion when...

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