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B-to-C EventsThe Educational ‘Curious World Tour’ Inspires Kids, Parents
Houghton Mifflin Harcourt this summer hit the road with the Curious World Tour, a mobile experience designed to inspire kids with a love of learning through playful, hands-on activities, story times and appearances by its beloved character, the perky primate named Curious George, who turns 75 this year. The tour, which launched in Brooklyn and […]
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B-to-C EventsAn Experience Center: Lincoln Adopts an Off-the-Lot Strategy
As part of a reinvention strategy to change consumer perception about its brand and its cars, Lincoln has activated the Lincoln Experience Center, a next-generation automobile showroom that opened this summer at upscale Fashion Island in Newport Beach, CA. The 5,200-square-foot space invites consumers to relax in the lounge with a beverage in a no-sales-pressure, […]
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B-to-C EventsCars Meet Culture at New York City’s Cadillac House
Cadillac’s new digs in New York City’s SoHo neighborhood are more than global headquarters for the former Detroit-based automaker. The trendy Hudson Street address is also the site for Cadillac House, a brand experience located on the ground floor of the building designed to connect with younger consumers through fashion, art and culture without the […]
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B-to-C EventsHow Square Enix Stood Out (By Staying in) at E3
Among the sea of booths at E3 2016, the Electronic Entertainment Expo that took place June 14-16 in Los Angeles, one exhibit stood out for its open format and immersive experiences: Square Enix. The Japanese-based global publisher and developer of entertainment and video games showcased its broad range of titles under the Square Enix umbrella […]
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B-to-C EventsMore Exclusive Insights: Women in Events
We recently brought you a sneak preview of one of our Women in Events roundtable discussions where some of the industry’s top female executives talked about issues surrounding credibility, the glass ceiling, the lack of female leaders in business and the need for women to recognize their value in the workplace. (Catch the entire special […]