Sandra O’Loughlin, Author at Event Marketer - Page 14 of 117

Author archive for Sandra O’Loughlin

April 19, 2017

Photo Tour: Overhead Booth Elements at the New York International Auto Show

A spin through the opening days of the New York International Auto Show (NYIAS) revealed shiny new cars in every size, shape and color imaginable, from sleek sports models and sedans to sturdy SUVs and rugged trucks. But above the vehicles, an array of eye-catching brand imagery caught our attention as well. These colorful design...

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April 14, 2017

U.S. Cellular Elevates Engagement with Brewers Fans On and Off the Field

U.S. Cellular has stepped up to the plate in its 10th year as official wireless provider of the Milwaukee Brewers with new fan engagements at its U.S. Cellular Power Playground activation and a microsite, uscellularbrewersperks.com, that rewards customers with incentives throughout this year’s baseball season. A smaller version of the Power Playground will bring the...

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April 10, 2017

Five Tips for Arranging One-to-One Meetings at B-to-B Events

Challenges in the pharmaceutical and healthcare business are prompting medical meeting organizers to re-think engagements at conferences and trade shows. Speakers at the 5th Annual Global Pharmaceutical and Medical Meetings Summit held earlier this year in Philadelphia addressed issues that are facing event marketers in every business sector. One of the most important is the...

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April 6, 2017

B-to-B Dream Team: Where Top-Notch Event Marketers Find Inspiration

Event Marketer’s Dream Team roster this year of b-to-b event marketing gurus have activated some of the industry’s most impactful conferences and corporate events, some of them for thousands of attendees, others for a select few. Pulling off any event of consequence requires organizational skills, teamwork and vision, but perhaps most of all, inspiration. Here,...

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