Sandra O’Loughlin, Author at Event Marketer - Page 14 of 113

Author archive for Sandra O’Loughlin

January 9, 2017

The Macallan Centers its Influencer Events on Shareability

To promote the launch of its Double Cask 12 Years Old single malt Scotch whisky, The Macallan last fall held events in five cities for 1,000 influencers who in turn served up 12 million social media impressions for the brand. The events took place at the Brooklyn Botanical Garden, the historic Greystone Mansion in Los...

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January 6, 2017

Inside Seven Top Activations From the Summer Olympics

Every Olympics seems to have its fair share of controversy and this summer’s Games in Rio was no different. From the country’s political climate and its economic woes, to the pollution and the Zika virus, for some fans, athletes and sponsors, it was reason enough to stay home, pass on participating and scale back. Others,...

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January 2, 2017

Six Experiential Marketing Lessons From Harry Potter: The Exhibition

Since it first opened its doors in 2009, Harry Potter: The Exhibition has immersed more than four million fans into the world of J.K. Rowling’s iconic character. The exhibition, which opened in Chicago and is  on view at Palais 2 of the Brussels Expo in Belgium, recently announced its extension until 2020, bringing millions more...

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