Sandra O’Loughlin, Author at Event Marketer - Page 13 of 108

Author archive for Sandra O’Loughlin

November 9, 2016

Proprietary Event Strategies: CLIF Bar’s ‘Crazy’ Obstacle Course

CLIF Bar describes the CLIF Bar CykelScramble bicycle relay race as “four people, one bike, a half-mile crazy obstacle course and a festival,” and that pretty much sums it up. The proprietary CLIF Bar event (pronounced “seek-kel scramble”), took place on Sept. 24, for the second year in a row at Marin County Fairgrounds, 20...

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November 8, 2016

Luxury Pop-Up Events Bring to Life

Online shopping site brought to life all things Gilt at the #GiltLife House pop-up, a luxury, four-story townhouse in New York City’s SoHo neighborhood that from Sept. 30 to Oct. 8 hosted a series of events designed to showcase its lifestyle products and experiences. #GiltLife House launched with an event that featured supermodel Alessandra...

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November 4, 2016

Citi Uses Virtual Reality to Put Music Fans in Front Row Seats

Virtual Reality is growing rapidly, a fact not lost on Citi, which later this year will incorporate the technology into 10 concerts as part of its “Backstage with Citi” program. Since 2015, when it signed on as title sponsor of the Citi Concert Series on NBC’s “Today” show, Citi has hosted concerts by big-name artists...

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November 2, 2016

Perry Ellis Drives Sales With an Instagram Fashion Show

Perry Ellis this fall stepped off the runway and into the digital realm where it leveraged user-generated content on Instagram to raise awareness and, hopefully, sales of its men’s apparel. The initiative, called #100PiecesOfPerry, put Perry Ellis clothing into the hands of 160 men and personal style bloggers from around the world who on Sept....

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November 1, 2016

Jack Daniel’s Pop-Up Brings a Taste of Lynchburg to Manhattan

As a follow-up to its Brooklyn-based Motel No. 7 warehouse experience last year, Jack Daniel’s in September was back in New York City, this time with a one-week pop-up general store in the city’s Flatiron district. Jack Daniel’s Lynchburg General Store, from Sept. 18 to 24, served as a tribute to the man and the...

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