Sandra O’Loughlin, Author at Event Marketer - Page 13 of 117

Author archive for Sandra O’Loughlin

May 17, 2017

Photo Tour: HP Invites Millennials to Create, Reinvent and Share at Coachella

As part of its strategy to connect with millennials, HP powered up interactive experiences that got music- and art-loving Coachella attendees hands-on with its technology. From an 11,000-square-foot dome called “The Antarctic” to additional activations in the HP Lounge, attendees tinkered with HP’s inking capabilities to create custom bandanas and toyed with light designs in...

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May 15, 2017

American Express Puts Merchants Center Court at Dub Nation Watch Party

American Express, in the fourth and final of its All for Dub Nation Watch Parties this season, put its merchant partners—rather than cardmembers—front and center at a gathering on San Francisco’s Pier 35 on The Embarcadero to cheer on the Golden State Warriors as they defeated the New Orleans Pelicans. As official card of the...

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April 25, 2017

2017 Dream Team: Five Ways to Keep Your Team on Track

Motivating your team is key to the success of any event marketing endeavor. Your team puts in long hours, spends countless nights away from home and plays a major role in ensuring the event goes off without a hitch. The best managers know how to keep their team going when the going gets tough, when...

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