Sandra O’Loughlin, Author at Event Marketer - Page 12 of 117

Author archive for Sandra O’Loughlin

June 6, 2017

EMS 2017: Adobe’s Five Pillars of Experiential Marketing

Ever wonder how a company that is all about digital brings that to life through event marketing? At Adobe, the strategy revolves around five pillars—design, community, engagement, data and culture—concepts that Alex Amado, vp-experience marketing at Adobe, discussed as keynote speaker at the 2017 Experiential Marketing Summit, which took place May 3-5 in Chicago. “We...

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June 1, 2017

Auto Shows: Six Lessons on Design, Engagement, Technology and Storytelling

The 2017 New York International Auto Show, which took place over 10 days in April at the Jacob Javits Center in Manhattan, displayed the latest in roomy SUVs, crossovers and trucks, luxury sedans, souped-up muscle cars and all the glitz and glamour that two floors filled with shiny new cars can muster. But along with...

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May 17, 2017

Photo Tour: HP Invites Millennials to Create, Reinvent and Share at Coachella

As part of its strategy to connect with millennials, HP powered up interactive experiences that got music- and art-loving Coachella attendees hands-on with its technology. From an 11,000-square-foot dome called “The Antarctic” to additional activations in the HP Lounge, attendees tinkered with HP’s inking capabilities to create custom bandanas and toyed with light designs in...

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May 15, 2017

American Express Puts Merchants Center Court at Dub Nation Watch Party

American Express, in the fourth and final of its All for Dub Nation Watch Parties this season, put its merchant partners—rather than cardmembers—front and center at a gathering on San Francisco’s Pier 35 on The Embarcadero to cheer on the Golden State Warriors as they defeated the New Orleans Pelicans. As official card of the...

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