Sandra O’Loughlin

February 2007

Boeing

Back then: Director of marketing Diana Klug was proudly showing off
Boeing’s high-tech interactive Customer Experience Center a 30 000-square-foot space where it can demo airplane interiors but more importantly connect with customers face-to-face in a customized environment that addresses their needs. The Center is flexible adaptable and offers various levels of messaging and content can be updated as needed.

May 2007

Anheuser-Busch

Jean Chalupsky of Omaha NE was hoping to win some Tostitos chips for a Super Bowl party while Jennifer Valle missed the flour tortilla chips that are no longer available in Panama City FL. Besides their love of corn chips what do these two people have in common? They were among the 16 732 fans of Tostitos Race to the Bowl a live event driven entirely by social networking website Facebook.

Burger King is on a roll and not the sesame seed variety.

The fast-food chain is enjoying its fourth consecutive year of same-store sales growth. Driving that success—along with product a few healthy menu items and that quirky King mascot—is a whopper of a marketing program that for the past three years has put events and sponsorship marketing on the front burner.

Marketers spend billions of dollars each year marketing to kids—on TV in school even on TV in school—touting toys soft drinks cell phones credit cards you name it. After all who doesn’t want to reach this influential market?