Sandra O’Loughlin, Author at Event Marketer - Page 112 of 115

Author archive for Sandra O’Loughlin

January 28, 2010

Luxury Events Engage the Affluent

The luxury sector like mainstream America for the first time in decades has fallen on hard times. Layoffs in banking and finance have slowed sales of diamond-encrusted Swiss watches designer apparel and sleek sports cars sending holiday sales of high-end goods tumbling 27.6 percent in December compared to 2007 according to a report by MasterCard...

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January 28, 2010

Branded Acts of Kindness

THE ECONOMY MAY BE IN THE CRAPPER but many brands have learned that by being nice they can actually come out smelling pretty darn good. Whether that entails a free breakfast or a cab ride free resume printing or a PC tune-up marketers are betting that a little kindness can go a long way with...

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January 28, 2010

Contests are winners with live experiences

FUN. ESCAPISM. PLAY. These are just a few of the consumer engagement strategies driving several event-based contests that have launched this year. And fun they are whether the point is to find the funniest student on campus which is TWIX’s latest quest. Or to give kids a red-carpet experience at LEGOLAND Discovery Center. Or to...

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January 28, 2010

Media training is a key skill for brand marketers

Ross Burton credits media training with giving him confidence whether he’s working behind the scenes at awards shows like the Academy Awards hosting a consumer make-up event or fielding a reporter’s questions. And although he comes across as self-assured and comfortable with the press Burton says that wasn’t always the case.

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January 28, 2010

High fashion’s big night out with Vogue

September is a month typically associated with Fashion Week and fall fashion magazines. This year however it also included Fashion’s Night Out an event held on Sept. 10 from 5 to 11 p.m. designed to boost the ailing fashion and design industries. More than 700 retailers across New York’s five boroughs from massive department stores...

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