Sandra O’Loughlin, Author at Event Marketer - Page 112 of 117

Author archive for Sandra O’Loughlin

January 28, 2010

Where Are They Now: Julie Alonso

October 2006 Gap Back then: Julie Alonso senior director-buzz marketing and p.r. was leading a big push into live marketing at Gap including a mix of music programs influencer events and p.r. She enlisted brand ambassadors in key markets and staged events at Gap stores to pump up the brand’s volume. The nation’s largest specialty...

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January 28, 2010

Where Are They Now: Deborah Wahl Meyer

November/December 2006 Lexus Back then: Deborah Wahl Meyer vp-marketing was increasing Lexus’ national event portfolio from 31 to 53 events and broadcast and interactive were also becoming a focus which ultimately garnered Wahl Meyer the coveted title of captain of EM’s illustrious Dream Team.

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January 28, 2010

Where Are They Now: Diana Klug

February 2007 Boeing Back then: Director of marketing Diana Klug was proudly showing off Boeing’s high-tech interactive Customer Experience Center a 30 000-square-foot space where it can demo airplane interiors but more importantly connect with customers face-to-face in a customized environment that addresses their needs. The Center is flexible adaptable and offers various levels of...

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