Sandra O’Loughlin, Author at Event Marketer - Page 112 of 113

Author archive for Sandra O’Loughlin

January 28, 2010

Refreshing Long-running Events

When Self magazine took its workouts to the parks this spring it was the 16th year that savvy health-conscious women lined up around the block for a day of bending and stretching beauty treatments and product samples in Chicago New York and San Diego. And in April when Walgreens revved up the engines for its...

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January 28, 2010

Why Feel-Good Events Feel… Good

Imagine walking down the street and hearing that your hair looks good or that your jacket is cool. No we’re not talking about those irritating wolf whistles that guys have foisted on the fairer sex since the dawn of time. We’re talking about expressions of cheer and goodwill spread by two Purdue University students Cameron...

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January 28, 2010

Internal events take an altruistic turn

Since the economic downturn internal events of all stripes are still under fire. From the lavish incentive programs held at posh resorts to the company picnic shareholders and cfos are questioning every expense. Yet despite this shift smart corporations realize business isn’t all about the money. They know profits result from employees who work hard...

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January 28, 2010

The Scoop About Inflatable structures

Inflatable structures are more than a lot of hot air. At fairs festivals even on the trade show floor these gigantic colorful creations can help sponsors advertisers and exhibitors stand out from the crowd. State Farm places inflatable billboards on golf course lakes at its LPGA-sponsored events (BBI Inflatable Display Systems handles). Nokia Studio a...

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January 28, 2010

How Co-Marketing Helps Keep Costs Lower

In today’s difficult economy every marketer is looking for ways to make 1 + 1 = 3. One way to do that is by aligning your brand with a strategic partner. Whether you’re exhibiting at a trade show producing a mall tour or activating a sponsorship co-marketing with a non-competing brand can help you stretch...

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