Rachel Boucher

It’s a good problem to have: Fans so passionate, so hungry for a first taste of news, let alone a delicious taco, they’ve created actual websites and launched voluminous discussion forums

Once an event professional, always an event professional. While some seasoned members of the event marketing industry left roles in the wake of the pandemic as they faced instability and the unknown, many have returned this year to what they know (well) and love. It’s one of several people and policy insights we picked up […]

Hosting the first-ever corporate keynote event at Sphere Las Vegas as part of HPE Discover, June 17-21, is just the beginning for the Hewlett Packard Enterprise team. The brand is hosting its biggest showcase buildout ever for the conference this week at The Venetian Convention and Expo Center, has made a high-profile partnership announcement with […]

Investing in cutting-edge tech can be daunting, and the traditional store setting often involves cut-and-dried conversations. As part of a year-long campaign surrounding the launch of the Intel Core Ultra mobile processors for first-gen AI PCs, Intel is inviting emerging new media artists to showcase the product’s power in a living art gallery where each […]

If it feels like you’ve suddenly become surrounded by foodies, you’re not alone. According to the National Restaurant Association’s 2024 “What’s Hot Culinary Forecast,” social media is influencing how consumers cook, eat and interact with restaurants. And it’s now an essential ingredient to culinary professionals’ work, whether it’s incorporating social media trends into dishes or […]