Rachel Boucher

Adobe’s signature red square logo adorns a new space this year in Park City, UT, as the brand enters its 14th year as a sponsor of the Sundance Film Festival and its second with a physical space. This year, Adobe, which is presenting sponsor and the official editing platform of the festival, took over 608 […]

Event networking experiences often revolve around the bar. Once those black-cloth topped carts roll out, it’s a signal to socialize and sip while doing it, often at the end of the day. For those who don’t drink alcohol, the bar cart can be triggering, and the timing of the networking, cumbersome. It wasn’t until Laura […]

Designed at a precise 17-degree angle to meet the gaze of CES 2025 attendees as they entered the Las Vegas Convention Center’s West Hall, HERE Technologies’ 3,500-square-foot booth proclaimed in a banner overhead, “There’s more in HERE.” And from a design strategy perspective, there certainly was. For nearly a decade at CES, the location technology […]

The façade of the BMW experience at CES 2025 might have been a lock-box design, an unveiling of a top-secret announcement, and the feeling that attendees would be given exclusive access to something extraordinary. And spoiler alert: We think they did. The talk of the show this year, the experience at the Las Vegas Convention […]

First-time CES exhibitor Scout Motors made its announcements under the theme, “The right balance of touch, tech and connection brings people together.” It’s a message we’re seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering […]