Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.

B-to-C Events
The Brief: Mulch Mobiles and T-Rex Leather

April 6, 2026

This week’s hot takes on hot topics in experiential marketing cover Lowe's Mulch Mobile, ship resurrections and lab-grown T-Rex Leather.
B-to-C Events
The Brief: Y2K House Parties and Mechanical Condiments

March 31, 2026

This week’s hot takes on hot topics in experiential marketing cover Y2K house parties, chocolate heists and “Ride the Ranch.”
B-to-C Events
We Were at Barbie Dream Fest—Here’s What the Viral Event Was Really Like

March 30, 2026

Oh, Barbie. We wanted to go party. Alas, we spent a lot more time scratching our heads at Barbie Dream Fest 2026 than enjoying the experience. Hosted March 27-29 in Fort Lauderdale, FL, the cost of tickets to the inaugural convention ranged from roughly $70 for a day pass to $450 for a VIP weekend […]
Conferences
Eight Pro Tips on Using Real-Time AI Language Translation in B-to-B Events

March 25, 2026

As b-to-b audiences become increasingly international, and brands prioritize accessibility and inclusivity, real-time AI language translation is becoming a powerful addition to the event marketer’s toolkit. From traditional, large-scale conferences to sales kickoffs and beyond, companies are investing in AI-powered translation tools and platforms designed to enhance engagement on-site, and save time and resources behind […]
B-to-C Events
The Brief: Garden Parties and Beauty Multiverses

March 23, 2026

This week’s hot takes on hot topics in experiential marketing cover Pink Ben, haircare torture tests and the beauty multiverse at SEPHORiA 2026.