Archive

Tag: xfinity

  • Esports Business Summit Preview: Q&A With Xfinity’s Matt Lederer
    B-to-B Events

    On the Biz of Esports: A Chat With Xfinity’s Matt Lederer

    The Esports Business Summit, produced by Event Marketer and sister publications Cynopsis and Chief Marketer, brings together all sectors of the esports ecosystem, from brand marketers to esports leagues to investment firms to game publishers. The inaugural show in 2018 in Las Vegas offered three days of networking, education and inspiration, and as we gear […]

  • Xfinity's Drive-Out Takes "The Fast and the Furious" Fans on a Thrill Ride
    B-to-C Events

    Stunts: Xfinity Takes ‘Fast and Furious’ Fans on a Thrill Ride

    To take advantage of the active fan base surrounding “The Fast and the Furious,” and leverage the synergy between the speed-centric movie franchise and the new Xfinity Gig internet service, Comcast companies Xfinity and Universal Pictures teamed up on a “drive-out” cinema stunt. Two unsuspecting fans thought they had won a contest to view the […]