Tag: wedding industry
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B-to-C Events‘Lightning in a Bottle’: How The Knot Recreated Taylor Swift’s Proposal Setting in New York
With Taylor Swift and Travis Kelce’s wedding rumored to take place this July 3, we’re looking back at an engagement-era experiential campaign When Taylor Swift entered her engagement era last August, The Knot said “I do” to jumping on the viral pop culture moment. Within nine days of the global icon sharing news (and […]
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B-to-C EventsEssential Workers Say ‘I Do’ to Chase and Southwest’s Pop-up Honeymoon Experiences
The pandemic has forced the cancellation of many important milestones in 2020. Among them: weddings and honeymoons. So when a survey revealed that a whopping two-thirds of couples had to change their wedding travel plans this year, Chase and Southwest Airlines swooped in to save the day with their Honeymoons for Heroes campaign. Working with […]
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B-to-C EventsWE tv Embeds Itself Among Times Square Attractions with the ‘Bridezillas’ Museum
For nine years, the docuseries “Bridezillas” on WE tv introduced the world to the cultural phenomenon of brides-to-be making over-the-top wedding plans and demands and, in general, losing their shit before their big day. So, when fans demanded a reboot, the network delivered, and to drive tune-in to the premiere of “Bridezillas” on March 2, […]
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B-to-C EventsEngaged: How Three Brands are Disrupting the $50 Billion Wedding Industry
Ahhh… wedding season. The beautiful bouquets. The heartfelt vows. The unsolicited advice from overbearing mothers. Getting hitched these days involves a lot of moving parts—and event marketers are taking note. While couples are busy planning their big day, savvy brands are sneaking their way into one of life’s greatest milestones. Following are three brands doing […]