Valentine's Day Archives - Event Marketer

Posts tagged with ‘Valentine’s Day’

February 21, 2022

Valentine’s Day Experiential: How Six Brands Celebrated the Holiday

The timing of the Super Bowl nearly eclipsed this year’s Valentine’s Day activations, but a handful of brands did indeed come out in person to show consumers some love and help them celebrate the international holiday. The occasion didn’t garner its typical volume of experiential activity, but the brands that did activate had some clever...

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February 14, 2022

Godiva Says ‘Treat Yourself’ with 20-Foot-Tall Chocolate Box Activations

Supporting a retail strategy that increases the availability of the iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City. While the experiences were activated in time for Valentine’s Day, Godiva’s campaign messaging is encouraging consumers...

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February 17, 2020

Valentine’s Day Experiential: Consumers Feel the Love with Brand Campaigns

National holidays celebrating everything from hot dogs to bobbleheads may be a modern day marketing phenomenon fueled by social media and p.r., but the modern-day Valentine’s Day holiday, fueled by Hallmark more than 100 years ago, certainly remains the OG. Since it’s a holiday centered on connections, Valentine’s Day presents for experiential marketers plenty of...

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March 13, 2018

Mars Pampers New Yorkers With Candy-Infused Salon Services at its Sweet ReTREAT

You may be familiar with the pop culture phrase “treat yo self,” but you’ve likely never seen it brought to life the way Mars Wrigley Confectionery did just in time for Galentine’s Day (an unofficial holiday celebrating female friendship that falls on Feb. 13) and Valentine’s Day. The corporation, best known for its candy brands,...

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