Posts tagged with ‘tv show experience’
Checklist: 10 Tactics for Building Blockbuster-Worthy Entertainment Experiences
Headline-making activations don't appear out of thin air. Event marketers leverage a host of tactics and fan traditions to ensure their entertainment experiences slice through an oversaturated landscape.
Cover Story: Inside the Meteoric Rise of Immersive Entertainment Experiences
A century ago, consumers were shuffling to big-top tents in droves to experience the grand display of surprise, t and spectacle that circuses had to offer. Today, the “greatest show on Earth” just might be the IP that a brand translates from the screen to the stage for an audience that is already privy to...
Field Report: Everything We Experienced at Netflix House Philadelphia
Tucked inside a suburban mall about 19 miles outside of Philadelphia sits a vibrant playground where lights, cameras and calls to action transform superfans into the heroes and villains from their favorite films and series. The fog is thick, the plots love twisting, and the rivalry is real. Welcome, outcasts, pirates, demon hunters and debutantes…...
NBCUniversal Breaks Down its Growth Strategy for BravoCon and Brand Partners
Social media algorithms were buzzing this past weekend as one of the industry’s titans of superfan events, BravoCon, went down in Las Vegas. Beyond the tea that was spilled and the spicy moments that emerged at more than 100 panels, parties, reunions, game shows, photo ops and off-site celebrations, 22 brand partners—15 of which were...