Tag: tv show experience
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Festivals & Fan ConsComic-Con 2026, Part 1: How 10 Brands Activated in San Diego
From the badge-holders, to the superfans who can’t get their hands on a ticket, activations at San Diego Comic-Con welcome everyone into the fold, and this year's showing was no exception. Training quarters, surprise game shows, auction houses and carnivals were all on the activation agenda. Join us for a tour.
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The Brief RoundupThe Brief: Margarita Caves and Dragon Solstices
This week’s hot takes on hot topics in experiential marketing cover margarita salt caves, museum spectacles and Dragon Solstices.
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Media EventsHulu’s Get Real House: What Goes into Developing a Live Event for TV, TikTok and Talent
When Hulu debuted its Get Real House last year, it was like “lighting in a bottle,” says Kottie Kreischer, svp-events at Disney Entertainment Television. The event brought together the streaming service’s reality TV stars under one roof to share announcements, offer series first looks and create content-gathering opportunities. With all the positive buzz the event […]
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B-to-C EventsThe Brief: Bubblegum Trolls and Pet ASMR
This week’s hot takes on hot topics in experiential marketing cover Bubblegum Trolls, Man-icures and pet ASMR.
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B-to-C EventsThe Brief: Garden Parties and Beauty Multiverses
This week’s hot takes on hot topics in experiential marketing cover Pink Ben, haircare torture tests and the beauty multiverse at SEPHORiA 2026.