Tag: The Sphere
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B-to-C EventsThe Brief: Breakup Calculators and Subway Sketches
This week’s hot takes on hot topics in experiential marketing cover Breakup Calculators, subway sketches and the first-ever CES keynote to be hosted at Sphere Las Vegas.
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B-to-B EventsHPE CMO Jim Jackson Talks the ‘Sphere Effect’ and the Future of Keynote Content
Hosting the first-ever corporate keynote event at Sphere Las Vegas as part of HPE Discover, June 17-21, is just the beginning for the Hewlett Packard Enterprise team. The brand is hosting its biggest showcase buildout ever for the conference this week at The Venetian Convention and Expo Center, has made a high-profile partnership announcement with […]
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B-to-B EventsField Report: Inside the HPE Discover Keynote at Sphere Las Vegas
There is a new bar set for keynote brand storytelling and corporate events: If what you’re experiencing makes your skin tingle. That’s how the audience felt at the HPE Discover keynote, “Intelligence Has No Limits,” held at Sphere Las Vegas on June 18, the first corporate event to leverage the venue’s “largest LED screen on […]
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B-to-C EventsHPE Will Hold the Industry’s First Corporate Event Keynote at the Las Vegas Sphere
Step aside, U2. The corporate event marketing world is ready to take the Las Vegas Sphere and reimagine the general session experience for the industry in the process. Today, Sphere Entertainment Co. and Hewlett Packard Enterprise (HPE) announced that Sphere will host its first keynote for a corporate event on June 18 as part of […]
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SponsorshipsInside the Formula 1 Heineken Silver Las Vegas Grand Prix: Opportunities, Challenges and Brand Buzz
As the chords of Madonna’s “Like a Virgin” blared from the stage at the T-Mobile Zone in Las Vegas, the Sphere behind it turned crimson and lit up with the Virgin Hotels brand imagery in a precisely orchestrated moment of splashy visual, sound and emotional convergence. It was pure delight. And the race hadn’t even […]