Posts tagged with ‘storytelling’
Programming SXSW: Dell Speaks to Creators with Story-Driven Demos
Dell Technologies’ audiences and solutions run the gamut, from IT clients and consumers to servers and storage, and beyond. For its six-day event program at SXSW in Austin, March 10-15, the brand focused on its creative audience with a program that aligned with each phase of the festivals, including film, music, technology and innovation, and...
Taste of Home Elevates its Gingerbread House Installation With a 4D Storytelling Experience
Culinary publication Taste of Home is back for the fourth year in New York City’s Madison Square Park with a life-sized Gingerbread House and an interactive experience that from Dec. 7-20 recalls the sights, sounds and smells of the holiday season. New this year is a 4D storytelling engagement that immerses guests in a gingerbread...
Six Experiential Marketing Lessons From Harry Potter: The Exhibition
Since it first opened its doors in 2009, Harry Potter: The Exhibition has immersed millions of fans into the world of J.K. Rowling’s iconic character.
Q&A: Chobani’s Peter McGuinness on Authenticity, Storytelling and Why Experiential Works
Peter McGuinness, chief marketing and commercial officer at Chobani, is feeling pretty good these days. The brand leader in the $3.6 billion dollar Greek yogurt business, Chobani this year hit its highest market share in the nine-year history of the company, broke three production records, will end 2017 with double-digit sales increases and is growing...