Tag: Sphere
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B-to-C EventsThe Brief: Scent Labs and Hotdog Races
This week’s hot takes on hot topics in experiential marketing cover scent labs, Pinterest Platz and hotdog races.
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B-to-C EventsCES 2026: Personalization, Suites, AI in Design and Skin-deep Engagement
Artificial intelligence lives in everything now, from PCs to robots to cars to emotional support pandas. It’s also allowing experience builders to create the storytelling content and scenery of their dreams. Many booths across the now expansive CES 2026 show floor feature visible credits or disclaimers that the space features AI-generated content and that “characters […]
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B-to-C EventsThe Brief: Wet Girl Summer and the Order of the Blade
This week’s hot takes on hot topics in experiential marketing cover Wet Girl Summer, Be Like Blippi Week and the Order of the Blade.
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B-to-C EventsThe Brief: Lay’s Lights and Parking Lot Coffees
This week’s hot takes on hot topics in events cover Lay’s Lights, fancy parking lot coffees and the debut of Ulta Beauty World.
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B-to-C EventsThe Brief: Pizza Rentals and Zen Carriages
This week’s hot takes on hot topics in experiential marketing cover pizza rentals, AI judges and Zen carriages.