Tag: SEMA
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B-to-B EventsField Report: How Brands Fused Passion and Business at the 2025 SEMA Show
A drift demo shredding tires to a cheering crowd? Hundreds of meticulously decked-out rides and a wild after-party festival? You’re at the 2025 SEMA Show, the automotive aftermarket global business event, which took place Nov. 4-7 at the Las Vegas Convention Center. With more than 153,000 attendees from 140 countries and regions, including 2,300 exhibiting […]
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B-to-B EventsBuilt Differently: How Carlyle Fired Up Next-Gen Technicians at SEMA 2025
At SEMA 2005, Carlyle Tools showed up with a single mission: to help attendees “turn their toolbox into a beast.” Part of NAPA since 2012, the brand recently underwent a transformation to appeal to a younger audience. “We felt like there was an opportunity to reinvigorate and reinvent how Carlyle tools are being presented,” says […]
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B-to-B EventsSEMA 2023: Six Exhibit Experiences that Encouraged Active Participation
Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct. 31 to Nov. 3. As other […]
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B-to-B EventsHow Major Fall Conferences are Betting on the Return of In-person Attendance
This fall, major user conferences, trade shows, music festivals and other gatherings are banking on attendees being ready to return to in-person events. For some, it’s a return to business as usual, with the events looking and feeling as they did in fall 2019. Others—like Salesforce—see it as an opportunity to reset and come back […]