Posts tagged with ‘San Diego Comic-Con’
How FX’s ‘Living Garden’ Surprised and Delighted Fans at Comic-Con
FX Networks’ “Fearless” mantra served as a call to action at San Diego Comic-Con this year, where the brand invited brave souls to explore a 100,000-square-foot walkable labyrinth filled with twists, turns and terrors. Located across from the Hilton San Diego Bayfront, the immersive footprint wove some of FX’s most popular series together into a...
Live From San Diego: Six Can’t-miss Comic-Con Activations
We hatched dragon eggs. We had our personal and work lives “severed.” We danced in a vampire night club. Only at San Diego Comic-Con do these kinds of phrases make sense. And EM was lucky enough to be on the ground this year for the pop culture tentpole’s grand return to in-person. After a three-year...
We Geeked Out Over These Comic-Con Fan Activations
Comic-Con International: San Diego has come a long way since its humble beginnings in 1970, evolving from a small comic book convention to the ultimate destination for pop culture superfans—and the brands vying for their attention. From immersive exhibits within the San Diego Convention Center, to free outdoor activations available to badge-holders and the public...
The Full Field Report: Brands Captivate Pop Culture Superfans at Comic-Con International: San Diego
Wandering down a crowded street, a man dressed as Mario physically holds a replica Nintendo coin box above his head. Nearby, scores of consumers wait in a three-hour line to participate in a 10-minute escape room experience. No, we’re not in an alternate universe. This is Comic-Con International: San Diego, the original event platform for...