Posts tagged with ‘San Diego Comic-Con’
We Geeked Out Over These Comic-Con Fan Activations
Comic-Con International: San Diego has come a long way since its humble beginnings in 1970, evolving from a small comic book convention to the ultimate destination for pop culture superfans—and the brands vying for their attention. From immersive exhibits within the San Diego Convention Center, to free outdoor activations available to badge-holders and the public...
The Full Field Report: Brands Captivate Pop Culture Superfans at Comic-Con International: San Diego
Wandering down a crowded street, a man dressed as Mario physically holds a replica Nintendo coin box above his head. Nearby, scores of consumers wait in a three-hour line to participate in a 10-minute escape room experience. No, we’re not in an alternate universe. This is Comic-Con International: San Diego, the original event platform for...
Q&A: Amazon Fire TV Talks Comic-Con, Content and Humanizing its Brand
Entertainment enthusiasts abound at Comic-Con, a fact not lost on Amazon Fire TV, which brought its Fast Forward to the Future activation to the San Diego event to drive hands-on trial and purchase intent for its Fire TV Cube, Fire TV Stick and Fire TV Edition devices. Taking up a vast footprint on 7th Ave.,...
Comic-Con Photo Tour: 12 Brand Experiences That Made Us Geek Out
When Comic-Con International launched in 1970, it was a modest 300-person gathering of sci-fi and comic book fans. Flash-forward to today and the event has evolved into a sprawling four-day affair dedicated to the popular arts in all of their forms, attracting 130,000-plus passionate fans of movies, TV, comic books, video games and beyond from...