Posts tagged with ‘sampling’
French’s Pop-Up with Tom Colicchio Encourages Consumers to Dump Mayo
Mayo or mustard? To get a free sandwich from celebrity chef Tom Colicchio, some 750 hungry New Yorkers pledged their allegiance to French’s at a pop-up eatery the brand staged next to the chef’s flagship restaurant, Craft. The MustSwitch sandwich campaign—as in, “must switch from mayonnaise to mustard”—was designed to position mustard as a healthier...
Président Cheese Kicks Off a Sampling Tour With a Mini Pub for Super Bowl LV
When the Tampa Bay Buccaneers and the Kansas City Chiefs faced off for Super Bowl LV earlier this month, in-person brand activations were limited due to safety concerns amid the pandemic. But specialty cheese brand Président had a new product to promote. Having recently launched its snack-size Pub Cheese served with pretzels, it decided to...
Steal-worthy Ideas Roundup: Campaigns from Oreo to Amazon Prime Video
As we near the end of 2020 (phew), much of the industry is focused on how brands will make their mark on consumer audiences in the year ahead. The good news is that the pandemic has required event marketers to think outside of their comfort zones over the last nine months, and if the innovative...
How Dave’s Killer Bread Engaged its ‘BreadHeads’ with Burger Kits
Mail-home kits and other experience-to-consumer tactics have become a lifeline for many brands in the wake of canceled event programs, especially for CPG brands that rely on mass sampling to launch product and build loyalty. When Dave’s Killer Bread canceled a bicoastal tour to support the launch of its new organic burger buns, it baked...