Tag: Refinery 29

This week’s hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms.

Social media is ubiquitous in experiential marketing, with social media impressions a key metric for marketers. But with the rise of this attendee-driven amplification channel has come hard lessons in letting go—that, unlike photo activation booths, brands can’t always control the visuals or the messages shared.