Tag: PepsiCo

Last summer, the mobile tour vehicle of choice was the school bus. This year, PepsiCo is making the case for the armored truck with its Bottle Lotto activation, hitting MLB stadiums, concerts, casinos and tourist attractions from Las Vegas to Orlando. Two armored trucks—one branded as Pepsi and the other as Mountain Dew in the […]

At last year’s Super Bowl LVIII in Las Vegas, PepsiCo took over the sidewalk area in front of the New York-New York Hotel & Casino with its Chip Strip, one of the weekend’s most popular pop-up experiences. (After all, who could pass up the chance to get married by Chester Cheetah in the Cheetos Chapel?) […]

International Women’s Day is here, the annual global celebration of social, economic, cultural and political achievements of women. The day was officially recognized by the United Nations in 1977, but since the very first IWD celebration in 1911, it has never been “owned” by any specific group, government, network or company. It’s a day that […]

In an effort to differentiate itself from its Gatorade sister brand, and hyper-engage its fitness enthusiast target, Propel Water, a PepsiCo brand, created the Propel Co:Labs program. What began as pop-up fitness events in L.A. and New York City, that morphed into a multi-city pop-up program punctuated by a festival, is now a nationwide fitness […]