Tag: NFT

Activation formats that work, our picks for top engagements, and three ways to relieve common pain points There’s no fan village. No sponsor zone. No epicenter where brands assemble. At Miami Art Week, blink, and you’re likely to miss more than one of the many scattered, and oftentimes secretive, activations produced across the week-long event. […]

Taking over downtown Los Angeles, DeadZone LA, a one-night-only event in October, transformed Skylight ROW DTLA’s industrial landscape into a post-apocalyptic basecamp among factory ruins set in the world of Deadfellaz. The Web3 brand—which was born from a 10,000-piece NFT collection of zombie characters released in 2021—invited the Deadfellaz community (known as the Horde), fellow […]

Even as the live events industry roars back to life, Sephora says its customers continue to show an inclination for virtual experiences. So to meet clients where they are, the brand for a second year took its flagship beauty convention into the digital realm with the SEPHORiA: Virtual House of Beauty. The free event for […]

A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report. Indeed, from NFTs to holograms to everyone’s favorite buzzword, the metaverse, new technologies are coming in hot, and […]

Life-sized 4K holograms are on display. NFT “digital employees” are up for grabs. Long, rectangular dinner tables set the dystopian tone. Welcome to the “museum of the future.” In actuality, it was a forward-thinking dinner, gallery and performance experience activated by Hygienic Dress League (HDL) during Vox Media’s inaugural Pivot MIA conference, an event based […]